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Insights

Marketing intelligence for Ghana businesses

Real numbers and practical guides drawn from campaigns we run for Ghanaian businesses every day. No recycled global reports — just what works here.

₵450K+
Ad spend managed
250+
Campaigns analyzed
5
Deep-dive guides

Benchmarks

12 min

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25 August 2025 · 12 min read

Ghana Facebook Ads Benchmark Report 2025: Real CPM, CTR & CPC Data

What does advertising on Facebook actually cost in Ghana? We pulled twelve months of data from 250+ campaigns we manage for local businesses — real CPM, CTR, CPC, and cost-per-WhatsApp-conversation numbers by industry.

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Pricing

10 min

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20 August 2025 · 10 min read

How Much Do Facebook Ads Cost in Ghana? 2025 Prices Explained

A complete breakdown of what Facebook and Instagram advertising really costs in Ghana — creative fees, ad spend, agency charges, minimum budgets, and four worked budget examples in cedis.

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Strategy

11 min

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5 August 2025 · 11 min read

Flyer vs Video vs Boosting: What Actually Works for Ghana SMEs?

Flyers, AI video ads, and boosted posts solve different problems. We compared outcomes across 250+ campaigns and built the decision framework for choosing the right mix for your business and budget.

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